KazPost

Kazakhstan News
Thursday, Mar 28, 2024

How to Shop the Latest Wedding Dresses From Bridal Fashion Week

How to Shop the Latest Wedding Dresses From Bridal Fashion Week

We spoke with bridal designers, buyers, and experts on everything you need to know about shopping from the runway to the rack.

Let's face it, wedding gown shopping can sometimes be daunting. Especially if you're looking for that one dress you recently saw on the runway during Bridal Fashion Week. But we're here to say that finding your dream dress doesn't have to be an impossible task.

"One of the great things about bridal is that the pieces presented at Bridal Fashion Week are produced for commercial value," says Micaela Erlanger, celebrity fashion and bridal stylist. "Meaning, what you see presented will be available for consumer purchase."

"One of the great things about bridal is that the pieces presented at Bridal Fashion Week are produced for commercial value."


Runway looks are more accessible than you might think, and there are many ways for you to get your hands on the perfect gown. For all the insider secrets, we asked bridal industry designers, buyers, and experts to share everything you need to know about shopping from the runway to the rack.

What is Bridal Fashion Week and When Is It?


New York Bridal Fashion Week is an industry event where designers and brands reveal their latest collections, twice a year in October and April, to brides, retail buyers, and the media. It's a time where trends are created, and wedding lovers everywhere are able to get a front-row look into the bridal fashion industry. As of today, new wedding dresses are being released virtually, via video lookbooks, editorial campaigns, and pre-recorded films.

How to Shop the Newest Collections


If you've seen your dream dress walk down the runway, you may be asking: How can I buy it? Thankfully, there’s a surprising amount of ways you can shop a runway look before and after it's even released.

Trunk Shows


Brands like BHLDN, for example, offer pre-ordering for their gowns, while other brands host trunk shows. “The quickest way for brides to try on the newest collection is by visiting a trunk show,” says designer Monique Lhuillier. “We hold trunk shows at our flagship boutiques immediately after the collection is shown, and then the collection travels around the world to our authorized retailers. By shopping a trunk show, the bride gets exclusive access to the new collection before it hits stores later that year.”

Christy Baird, creative director of Loho Bride, also promotes the benefits of shopping a trunk show: “Many brides don't always understand what trunk shows are, but they truly are the best way to shop a look that was just sent down the runway!” She adds, “For one-to-two weeks, stores host the new full collections, and even better, a discount is offered."

*BRIDES TIP*

Micaela Erlanger advises that brides should be open to working directly with the brand of their choice. "Contacting a showroom coordinator can often be a great support during the shopping process. Wedding dress shopping is a personal experience, and you'll find [that the brands] are there to help, both in-person and virtually."

Online Shopping


Aside from trunk shows, e-commerce platforms are the next best options for buying the latest bridal runway dresses. "There are great e-commerce platforms that work with a wide range of bridal designers. Moda Operandi and Net-a-Porter have some of the most elevated and curated selections. I also suggest that if a designer doesn't have e-commerce capabilities, to check their stockist list and [see] where they sell," Erlanger notes.

And as of late, many brands have had to adapt to the pandemic and create new online offerings. Sarah Swann, chief creative officer at Amsale told Brides, “Amsale.com is our beloved virtual showroom. A truly integrated e-commerce platform, that not only offers looks immediately off the runway, but includes our virtual try-on service; through which brides-to-be can upload a photo of themselves and see what a dress looks like on their body.”

It's important to note, though, that the biggest exception here is for couture pieces, which are only sold in-store.

How to Get a Runway Look on a Timeline


On average, new bridal looks take anywhere from three-to-six months to produce. While this lead time is pretty standard across the industry, there are some brands that have become creative with their releases.

Bridal e-commerce platform, Little L, hosts bridal brands that typically offer virtual launches on Instagram. Once the collection is available, Little L will make the pieces ready to shop on their website or social pages. Co-founder and director, Lily Dixey, states, “We wanted to make the approach to shopping bridal much more accessible, as we feel that these days (in the age of social media) brides want the latest collections much sooner—particularly when they’ve had a taste of the new collections from the runway.”

Other brands, like BHLDN, David's Bridal, and Marchesa, cut the wait time down by beginning production prior to Bridal Fashion Week. “By the time our dresses are being previewed at Bridal Fashion Week,” says a representative from Marchesa, “they are already in the beginning stages of production.” Kaity Gaskill, BHLDN’s bridal buyer, adds, “We have our production process set up prior to Bridal Fashion Week, to ensure that every dress is ready to go into production immediately. And to deliver to all brides as early as possible to meet their wedding date.”

Nancy Viall, chief merchandising officer at David’s Bridal, further highlights, "Our outstanding merchant teams collaborate with the designers, to bring our exclusive bridal brands to market at the same time runway shows are occurring. This process ensures we are always and forever current, modern, and relevant with every gown in our assortment."

Lastly, there are luxury resale sites like The RealReal, where brides can immediately visit for instant buys. “Luxury resale is a really attractive option for finding fashion-forward wedding looks, whether your style is a couture wedding gown, a less traditional runway piece, or a one-of-a-kind vintage dress. With resale, you get instant gratification rather than the traditional six-month wait time for made-to-order pieces," a representative from the brand tells Brides. However, the one downside with resale is that this option only offers past runway collections, rather than the newest seasons.

The Final Takeaway


When shopping for the newest designer pieces, establish a game plan and be sure to stay up-to-date on the latest trunk shows and delivery dates—for both online and in-store purchases. The more prepared you are, the easier it will be to find the dress you saw on the runway. Also, Brides's Bridal Fashion Week coverage is a great place to start for all designer photos and bridal fashion trends.

Newsletter

Related Articles

KazPost
0:00
0:00
Close
It's always the people with the dirty hands pointing their fingers
Paper straws found to contain long-lasting and potentially toxic chemicals - study
FTX's Bankman-Fried headed for jail after judge revokes bail
Blackrock gets half a trillion dollar deal to rebuild Ukraine
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
Singapore Carries Out First Execution of a Woman in Two Decades Amid Capital Punishment Debate
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Unlike illegal imigrants coming by boats - US Citizens Will Need Visa To Travel To Europe in 2024
Musk announces Twitter name and logo change to X.com
The future of sports
Unveiling the Black Hole: The Mysterious Fate of EU's Aid to Ukraine
Farewell to a Music Titan: Tony Bennett, Renowned Jazz and Pop Vocalist, Passes Away at 96
Alarming Behavior Among Florida's Sharks Raises Concerns Over Possible Cocaine Exposure
Transgender Exclusion in Miss Italy Stirs Controversy Amidst Changing Global Beauty Pageant Landscape
TikTok Takes On Spotify And Apple, Launches Own Music Service
Global Trend: Using Anti-Fake News Laws as Censorship Tools - A Deep Dive into Tunisia's Scenario
Arresting Putin During South African Visit Would Equate to War Declaration, Asserts President Ramaphosa
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali
Server Arrested For Theft After Refusing To Pay A Table's $100 Restaurant Bill When They Dined & Dashed
The Changing Face of Europe: How Mass Migration is Reshaping the Political Landscape
China Urges EU to Clarify Strategic Partnership Amid Trade Tensions
Europe is boiling: Extreme Weather Conditions Prevail Across the Continent
The Last Pour: Anchor Brewing, America's Pioneer Craft Brewer, Closes After 127 Years
Democracy not: EU's Digital Commissioner Considers Shutting Down Social Media Platforms Amid Social Unrest
Sarah Silverman and Renowned Authors Lodge Copyright Infringement Case Against OpenAI and Meta
Why Do Tech Executives Support Kennedy Jr.?
The New York Times Announces Closure of its Sports Section in Favor of The Athletic
BBC Anchor Huw Edwards Hospitalized Amid Child Sex Abuse Allegations, Family Confirms
Florida Attorney General requests Meta CEO's testimony on company's platforms' alleged facilitation of illicit activities
The Distorted Mirror of actual approval ratings: Examining the True Threat to Democracy Beyond the Persona of Putin
40,000 child slaves in Congo are forced to work in cobalt mines so we can drive electric cars.
Historic Moment: Edgars Rinkevics, EU's First Openly Gay Head of State, Takes Office as Latvia's President
An Ominous Shift in Warfare: Western Powers Risk War Crimes and Violate International Norms with Cluster Bomb Supply to Ukraine
Bye bye democracy, human rights, freedom: French Cops Can Now Secretly Activate Phone Cameras, Microphones And GPS To Spy On Citizens
The Poor Man With Money, Mark Zuckerberg, Unveils Twitter Replica with Heavy-Handed Censorship: A New Low in Innovation?
The Double-Edged Sword of AI: AI is linked to layoffs in industry that created it
US Sanctions on China's Chip Industry Backfire, Prompting Self-Inflicted Blowback
Meta Copy Twitter with New App, Threads
The New French Revolution
BlackRock Bitcoin ETF Application Refiled, Naming Coinbase as ‘Surveillance-Sharing’ Partner
Corruption in the European Parliament - Business as usual
UK Crypto and Stablecoin Regulations Become Law as Royal Assent is Granted
Paris Suburb Grapples with Violence as Curfew Imposed: Saint-Denis Residents Express Dismay and Anger
A Delaware city wants to let businesses vote in its elections
Alef Aeronautics Achieves Historic Milestone with Flight Certification for World's First Flying Car
Google Blocked Access to Canadian News in Response to New Legislation
French Politicians Advocate for Pan-European Regulation on Social Media Influencers
×