Balayeva was appointed as an Assistant and Head of Department for Monitoring the Consideration of Appeals of the Administration of the President. She left her post as head of the Department of Domestic Policy of the Presidential Administration which she held for several years.
Balayeva has Bachelor of Arts degrees in Teaching and Law, as well as a PhD in Sociology. She started her state services career in 1999 working as a leading specialist of the Almaty Regional Department of Information and Public Accord.
Balayeva has a strong media presence, frequently giving interviews to Kazakh media and has 13,000 Facebook followers.